AABV - "Stripper"

Publicis Worldwide

Publicis Worldwide Lima, Peru

4096

Title	Stripper
Agency	Publicis Worldwide
Campaign	Stripper
Advertiser	AABV
Brand	AABV
Date of First Broadcast/Publication	2015 / 4
Business Sector	Disease Awareness, Support Groups & Associations
Story	STRIPPER The spot is an awareness campaign to help the AABV to make people realize the problems and the important of a donation. Peru is one of the countries in the world were no firefighter departments are financed by the state. All the firefighters in Peru are volunteers, and the only way to finance their teams and needs is through donations. The sole purpose of this ad is to make people realize that if they don't donate, volunteer firefighters have no choice but to find some sort of income doing whatever is necessary, even if it means stripping.
Philosophy	They really Need your help.
Problem	Peru is one of the countries in the world were no firefighter departments are financed by the state. All the firefighters in Peru are volunteers, and the only way to finance their teams and needs is through donations.
Result	The sole purpose of this ad is to make people realize that if they don't donate, volunteer firefighters have no choice but to find some sort of income doing whatever is necessary, even if it means stripping.
Media Type	Television & Cinema
Length	53 seconds
Executive Creative Director	daniel fierro
Creative Director	Rodrigo Melgar
Creative Director	Juan Durrieu
Executive Agency Producer	Ursula Mesinas
Head of Production	Milovan Radovic
Producer	Tarek Kahatt