| Title | Not-The-Sac Wax |
| Agency | CRUSH INC. |
| Campaign | Not-The-Sac Wax |
| Advertiser | Testicular Cancer Canada |
| Brand | Testicular Cancer Canada |
| Posted | April 2014 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day. A collaboration between Crush and BBDO, the resulting reactions are both hilarious and effective. Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low. This may just change that. |
| Media Type | Television |
| Length | |
| Market | Canada |
| Agency | BBDO Canada |
| Executive Creative Director | Gary Thomas |
| Executive Creative Director | Peter Ignazi |
| Executive Creative Director | Carlos Moreno |
| Creative Director | Andre Arevalo |
| Director | Andre Arevalo |
| Associate Creative Director | David Whiteson |
| Associate Creative Director | Nancy Crimi-Lamanna |
| Copywriter | Nancy Crimi-Lamanna |
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