Title | The Horse |
Title (original language) | Le Cheval |
Agency |
Select Communications Paris
|
Campaign |
Vivienne Westwood: Libertine, Boudoir
|
Advertiser |
Lancaster
|
Brand |
Vivienne Westwood
|
Posted | May 2001 |
Product |
Libertine
|
Product (original language) | Libertine
|
Business Sector | Perfumes
|
Story | A campaign that brings us face to face with a young woman sitting on a wooden horse. |
Story (original language) | La campagne nous confronte à une jeune femme assise sur un cheval de bois. |
Philosophy | The Libertine woman is a young woman ready to blossom
a young woman who likes to play the game of seduction. Her attitude claims youthfulness, but also, and especially, provocation. |
Philosophy (original language) | La Libertine est une jeune femme prête à s'épanouir
Une jeune femme qui aime jouer au jeu de la séduction. Son attitude revendique de la juvénilité mais aussi et surtout de la provocation. |
Problem | How do we communicate the perfume's concept - innocence and sensual delight - within the Westwood language? |
Problem (original language) | Comment communiquer le concept du parfum - innocence et volupté - à l'intérieur même du langage Westwood ? |
Media Type |
Magazine
|
Market | Africa, Americas, Asia Pacific, Europe, optionlist-countries.COU916 |
Creative Director |
Isabelle Astruc
|
Art Director |
Nathalie Franck
|
Photographer |
Craig Mac Dean
|
Production Company |
Daisy
|
Creative Director |
Olivier Van Doorne
|
Creative Director |
Catherine Castel
|
Account Director |
Valérie Do Dang
|
Production Company |
Select
|