Title | Slant House |
Agency | Mithun |
Campaign | Slant House |
Advertiser | Toro |
Brand | Toro |
Date of First Broadcast/Publication | 2015 / 4 |
Business Sector | Gardening Instruments & Products, Garden Furniture |
Tagline | Count on it |
Story | Marina del Rey, CA-based Backyard director Nick Piper tells the story of two people living in the most bizarre of living situations. |
Philosophy | The new lighthearted spot entitled “Slant House” portrays the misfortunes of a couple who built their dream house on a hill. The incline causes their dishes to slide, drawers to fall open and vacuuming to be more of chore than it already is. But thanks to their new Toro all-wheel-drive lawnmower (and the redesigned, easy to use Z Tractor), mowing their steep lawn has become the least of their worries. From the first conversation with the agency (Minneapolis-based agency Mithun), Piper knew this concept would hit a creative sweet spot. “Slant House blends two of my favorite filmmaking food groups; real, honest performances and a quirky photo-real effect,” notes Piper, “but it isn’t an effects spot, and it isn’t a montage of slapstick sketches either. It’s a human story that delves into the lives of two people going about their daily routine, albeit in a slanted reality. The comedy is in the sincerity of the performances framed against the bizarre nature of their situation. The payoff becomes the perfect selling point for the product.” |
Media Type | Television |
Length | |
Production Company | Backyard |
Editorial | Channel Z Edit |
Music | Finger Music |
CCO | David Carter |
Producer | Angie Schoemer |
Associate Creative Director / Art Director | Randy Gerda |
Associate Creative Director / Copywriter | Joe Stefanson |
Account Director | Alison Stienessen |
Director | Nick Piper |
Director of Photography (DOP) | Terence Maritz |
President/Partner | Blair Stribley |
Managing Director/Partner | Chris Zander |
VP/Executive Producer | Kris Mathur |
Head of Production | Emily Malito |
Executive Producer (South Africa) | Janette De Villiers |
Head of Production (South Africa) | Debra Stubbs |
Line Producer (South Africa) | Mel Charrington |
Lead Editor | Mike Weldon |
VFX / Finishing | Volt Studios |
Owner / Creative Director | Steve Medin |