| Title | When I Grow Up |
| Agency | Agitator Reklamebureau AS |
| Campaign | When I Grow Up |
| Advertiser | Foreningen Nydansker |
| Brand | Integration |
| Posted | July 2001 |
| Product | Racial Awareness |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | Two white kids and a black kid exchange future dreams. The white kids want to be architect and engineer. The black kids wants to be white...in order to be an engineer too. |
| Media Type | Television |
| Length | |
| Creative Director | Claus Fynbo |
| Creative Director | Peter Boye |
| Copywriter | Henrik Svenningsen |
| Art Director | Susanne Rydahl Drost |
| Photographer | Nicolai Fuglsig |
| Production Company | Nordisk film Commercial |
| Director | Kasper Barfoed |
| Production Company Producer | Stig Lauritzen |
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