Title | The Stewardess |
Title (original language) | L'Hôtesse |
Agency | Les Présidents |
Campaign | Air Liberté " Stewardess" |
Advertiser | Air Lib |
Brand | Air Liberté |
Posted | December 1999 |
Product (original language) | Lignes aériennes |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Tagline | Air Liberté - There's no better choice. |
Tagline (original language) | Air Liberté - Vous Ne Pouvez Pas Mieux Choisir |
Story | On an airplane ready to take off, we hear the safety instructions over the intercom - a stewardess is demonstrating. The voice on the intercom announces that the passengers will have a late take- off, no meal, no drink, no services, etc... The stewardess continues as if this is normal service for airlines. |
Story (original language) | Une hôtesse singe les consignes de pré-décollage. |
Problem (original language) | Air Liberté réinvente la démonstration des consignes de sécurité pour défendre son leadership en terme de services à bord. |
Media Type | Television |
Length | |
Market | France |
Creative Director | Olivier Altmann |
Copywriter | Olivier Camensuli |
Art Director | Andrea Leupold |
Agency Producer | Christine Bouffort |
Director | Michel Hazanavicius |
Production Company | A. Productions |
Advertiser's Supervisor | William Morris |
Advertiser's Supervisor | Olivier Moracchini |
Account Manager | Grégoire Champetier |
Account Manager | Cécile Lejeune |