AdForum Creative Profiles are currently in beta, let us know if you see anything wrong in this profile.
Omri Cohen is among today’s most prolific young directors. He first burst onto the directing scene in 2007 with his Red Hot Chili Peppers’ video “Charlie,” made for a YouTube contest, which promptly landed him a meeting with Anthony Kiedes, who loved it.
Cohen kicked off his commercial career in 2011 with the heralded Nike “Yards” spot for the World Cup of Cricket via JWT Bangalore. Filmed on the streets of Bombay, “Yards” earned a Bronze Abby at Goafest India and Cohen recognition in SHOOT’s prestigious New Directors Showcase. Characterized by a similar anticipatory and anthemic spirit is Cohen’s “March to 48 Kickoff,” the first commercial in Pepsi’s “Are You Fan Enough” campaign via TBWA/Chiat/Day, which broke on NFL opening day.
Cohen is a versatile filmmaker whose style is not singular, but rather driven by what best reflects the idea while conveying the subtleties of human nature. He shot up the ranks quickly, directing spots for multi-national brands like Nike and Amazon. His Nike “Los Fearless” campaign documents the routines of star athletes, while his filmmaking suggests the broader influence of neighborhood cultures on their successes. For Amazon, Cohen captured a raw realism with portrait-like glimpses of people using their Kindles.
Recently, Cohen has directed commercial projects for top-tier brands including Reebok, Microsoft, Google, Verizon, Comcast, USPS, and a Puma campaign starring Olympian sprinter Usain Bolt shot in Jamaica.
Cohen is based in Los Angeles, but spends the majority of his time shooting in different cities around the world.