Driver's School - "The Ramp Lesson"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, United States

Awards

10148

Brand: Driver's School
Country: Argentina

Advertiser: Driver's School Argentina

Title	The Ramp Lesson
Agency	VMLY&R Kansas City
Campaign	The Ramp Lesson
Advertiser	Driver's School Argentina
Brand	Driver's School
Date of First Broadcast/Publication	2015 / 3
Business Sector	Driving Schools
Story	In Buenos Aires, Argentina, not everyone respects the ramps for the disabled. As one of the most important Driving Schools we decided to do something about it. We identified streets that registered more of these parking violations. We waited until cars parked blocking the ramps and when the owners left their cars: Juan María Nimo, an athlete with different capacities and ex motocross champion, jumped over those cars with his wheelchair. Once Juan María made the jumps we left the vehicles owners a sticker with a QR code stuck on the door. While scanning the code they got surprised to see what we have done over their car and could learn the message of the campaign: Respect the ramps. Driver’s School.
Media Type	Direct Response
Length	100 seconds
Chief Creative Officer	Nacho Coste
Executive Creative Director	Pancho Esposito
Creative Director	Franco Echevarría
Copywriter	Cheko Jovanovich
Copywriter	Juan Manuel Fombella
Art Director	Juan Sebastián Lagos Avellaart
Art Director	Juan Marino
Art Director	Mariano Lampacrescia
Art Director	Ezequiel Miguelón
Production Company	SAKE
Executive Producer	Pedro Saleh
Integrated Project Lead	Diego Mc Loughlin
Online Chief Producer	Fernanda Molas
Online Producer	Esteban Budassi
Director (Palermo Films)	Tomás Coste
Director of Photography (DOP)	Martín Catz
Post Production Company	Zoom Desarrollos Digitales