Title | Your Airline's Either Got It Or It Hasn't |
Agency | Y&R London |
Campaign | Your airline's either got it or it hasn't - Virgin Atlantic |
Advertiser | Virgin Atlantic |
Brand | Virgin Atlantic |
Date of First Broadcast/Publication | 2010 / 10 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Tagline | Your airline's either got it or it hasn't |
Story | Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline. |
Philosophy | Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor. |
Media Type | Television & Cinema |
Soundtrack | Feeling Good |
Executive Creative Director | Mark Roalfe |
Copywriter | Pip Bishop |
Art Director | Chris Hodgkiss |
Production Company | Partizan London |
Director | Traktor |
Agency Producer | Jody Allison |