Title | Zipper |
Agency |
lew'lara\TBWA
|
Campaign |
Conga 2003
|
Advertiser |
Conga
|
Brand |
Conga
|
Date of First Broadcast/Publication |
2003 / 6
|
Business Sector | Shoes
|
Tagline | You wear it and it´s fashion. |
Tagline (original language) | Tá no pé, tá na moda. |
Story | The advertisement shows legs wearing Conga, with elements from the world of fashion such as measuring tape, buttons, zippers and thread. The pack shot shows a variety of models. So, with "Conga. You wear it and it´s fashion". |
Story (original language) | O anúncio é composto por pernas vestindo Conga, formadas por elementos do mundo da moda como fitas métricas, botões, zíperes e linhas. O packshot mostra a variedade de modelos. Assim com "Conga. Tá no pé, tá na moda". |
Philosophy | Advertisement containing fashion elements clearly linked to the product were created, and a pack shot with 4 products showing models and colors and the new concept "You wear it and it´s fashion" |
Philosophy (original language) | Foram criados anúncios com os elementos da moda claramente linkados ao produto, um packshot com 4 produtos mostrando modelos e cores e o novo conceito "Tá no pé, tá no moda". |
Problem | The objective of the 2003 campaign was to reinforce the positioning of the product as fashionable footwear, launch the new colors and introduce a new concept bringing the brand closer to its consumers. |
Problem (original language) | A campanha de 2003 tinha como objetivo reforçar o posicionamento do produto como um calçado de moda, apresentar as novas cores e introduzir um novo conceito, tornando a marca mais próxima da consumidora. |
Media Type |
Magazine
|
Market | Brazil |
Account Director |
Ricardo Al Makul
|
Account Executive |
Augusto Cruz Neto
|
Creative Director |
Marco Versolato
|
Agency Producer |
Kátia BomTempo
|
Photographer |
Jorge Lepesteur
|
Art Director |
Marco Versolato
|
Illustrator |
Terracota
|
Copywriter |
André Laurentino
|