Title | Bath |
Agency | McCann London |
Campaign | Building Long-term Value - MasterCard |
Advertiser | Mastercard International |
Brand | MasterCard |
Posted | July 2006 |
Business Sector | Credit Cards |
Tagline | Priceless |
Story | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
Media Type | |
Market | United Kingdom |
Creative Director | Mark Reddy |
Art Director | Robert Brown |
Account Manager | Mays Elansari |
Photographer | Olivia Beasley |
Advertiser's Supervisor | Bill Cronin |