Title | Gatorade Billboard Refrigerator |
Agency | lew'lara\TBWA |
Campaign | Billboard Refrigerator |
Advertiser | PepsiCo Inc. |
Brand | Gatorade |
Date of First Broadcast/Publication | 2014 / 1 |
Business Sector | Soft Drinks, Tonics |
Philosophy | Sideline billboards are a common sight at soccer stadiums. As a result, people hardlyeven notice them anymore. With a small budget and lots of creativity, we overhauleda Gatorade sideline billboard by turning it into a fridge full of Gatorade bottles thatplayers could drink from to replenish nutrients lost during a match |
Result | With a low budget we achieved 104 teams. In 22 days. On 343 matches. 23 thousandliters of sweat. 15 thousand liters of Gatorade. 6.5 million people watched thechampionship. 3 million people watched the final on Rede Globo, the biggest TVChannel in Brazil. The activation was broadcast live by Brazil’s main sportsnetworks: Globo, ESPN and SporTV. |
Media Type | Case Study |
Length | |
Market | Brazil |
Creative Director | Manir Fadel |
Creative Director | Felipe Luchi |
Creative Director | Cesar Herszkowicz |
Creative Team | Bernardo Romero |
Creative Team | Vinny Couto |
Creative Team | Ricardo Dolla |
Account Manager | Valentina Ursini |
Account Manager | Gabriela Marino |
Production Company | 7 Films |
Editor | Roberto Pereira |
Sound Production | Mugshot Sound Producer |
Voice | Animal Studios |
Photographer | Paola Vianna |
Photographer | Thiago Angst |
Retoucher | Andre Santos |
RTV | Luzia Oliveira |
RTV | Michele Pavao |