Title | Instructions |
Agency | Campbell Ewald |
Campaign | Instructions |
Advertiser | Ad Council |
Brand | National Fatherhood Initiative |
Date of First Broadcast/Publication | 2002 / 8 |
Business Sector | Public Safety, Health & Hygiene |
Story | A newborn baby is wrapped in "swaddling clothes" - a blanket which helpfully includes essential instructions for the baby's dad - reminding him of his critical input as a parent. |
Philosophy | Simple. Remind dads to spend time with their children and the profound difference they can make to their well-being. |
Problem | Rampant fatherless ness and uninvolved fathers results in widespread social problems. How to get Dad's aware and involved? |
Media Type | Newspaper |
Market | United States |
Chief Creative Officer | Bill Ludwig |
Copywriter | Partrick O'Leary |
Creative Director | Jim Gorman |
Creative Director | Joe Puhy |
Art Director | Robin Todd |