Title | Reused Gift |
Agency | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
Campaign | Reusing Resources |
Advertiser | SOS Atlantic Forest Foundation |
Brand | SOS Atlantic Forest Foundation |
Posted | February 2013 |
Business Sector | Environmental & Ecological Issues |
Tagline | that is our gift to São Paulo. |
Philosophy | SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city. |
Media Type | Web Film |
Length | |
Creative Director | Fábio Fernandes |
Creative Director | Theo Rocha |
Art Supervisor | João Linneu |
Copywriter | Thiago Espeche |
Art Director | Rodrigo Adam |
Graphic Designer | Jomar Farias |
Graphic Designer | André Fasanella |
Account Supervisor | Marcello Penna |
Account Supervisor | Carmen Rodriguez |
Account Supervisor | Rafael Franceschini |
Account Planner | José Porto |
Account Planner | Monica Bauer |
Media Planner | Lica Bueno |
Media Planner | Adriana Roza |
Advertising Manager | Marcia Hirota |
Advertising Manager | Afra Balazina |
Production | Satélite |
Voice | Christine Behm |
Advertiser's Supervisor | Luiz Marinho |