| Title | Octopus |
| Agency | Africa |
| Campaign | Approved By Grip Experts |
| Advertiser | Mitsubishi Motors of North America |
| Brand | Mitsubishi |
| Date of First Broadcast/Publication | 2013 / 4 |
| Business Sector | Automotive |
| Story | The integrated campaign ‘Approved By Grip Experts’ inspired the TV spot which sees an animated octopus with suction cupped arms living on the head of a guy – from boy to man. Once he sees the new Mitsubishi ASX, however, the octopus jumps onto the car: he prefers the exceptional grip of his new four-wheel drive habitat. |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | Sergio Gordilho |
| Creative Director | Sergio Gordilho |
| Creative Director | Rafael Pitanguy |
| Creative Director | HUMBERTO Fernandez |
| Copywriter | Rafael Pitanguy |
| Art Director | HUMBERTO Fernandez |
| Account Manager | Marcelo Passos |
| Account Manager | Carolina Barretto |
| Account Manager | Carolina Pires |
| Account Manager | Carlos Larotonda |
| Producer | Rodrigo Ferrari |
| Producer | Patricia Melito |
| Producer | Valdir dos Santos |
| Producer | Caroline Reis |
| Production Company | Zeppelin Filmes |
| Director | Martín Hodara |
| Director of Photography (DOP) | Christian Cottet |
| Editor | Federico Brioni |
| Post Production | Edmundo Machado |
| Post Production | Zeppelin |
| Post Production | BITT |
| Sound Design Company | Junk |
| Sound Design Company | OM |
More Work
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