| Title | Elevator |
| Agency | Nómades |
| Campaign | Watch More Boxing |
| Advertiser | Tecate |
| Brand | Tecate Box |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Beverages |
| Tagline | You need to watch more boxing |
| Story | Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz pushes a healthy dose of testosterone on men with less-than-macho tendencies with a candid urge to “Watch More Boxing” from Hollywood’s own boxing icon, Sylvester Stallone, for Tecate out of Nómades, Mexico. |
| Philosophy | The campaign includes the :45 “Elevator” that finds a slender young man taking a seductive selfie in an elevator before being caught by the unimpressed and tuxedo-clad Stallone. He breaks his painful silent stare by firmly stating, “You need to watch more boxing,” continuing his deliberate gaze as the young man’s cell phone erupts in a pop song ringtone. The spot closes with the winning punch of a match followed by Stallone holding court in the ring with the “We Are Boxing” super and the Tecate logo. The campaign also includes spots that show Stallone interrupting other less-than-masculine moments, including “Shower,” that finds a young man belting a soprano tune in the shower, “Snow,” that shows a young man bundling up for a snow storm in a number of feminine winter accessories and “Video Club,” that shows a young man browsing the romantic comedy section in the rental store. Other recent comedy work from the multi-Cannes Lions-winning director Garcia Saiz includes a hilarious Skittles campaign that found its characters with highly colorful afflictions and a comedic Milky Way campaign that features a series of mishaps that occur when people neglect their normally routine tasks while savoring a Milky Way. |
| Media Type | Television |
| Length | |
| Production Company | Central Films |
| Creative Director | Pablo Batlle |
| Art Director | Mauricio Ponce |
| Head of Production | Monica del Moral |
| Agency Producer | Monica del Moral |
| Director | Rodrigo García Saiz |
| Director of Photography (DOP) | Ramsey Nickell |
| Director of Photography (DOP) | Beto Casillas |
| Producer (CF Mex) | Gerardo Gutierrez |
| Producer (CF USA) | John Barreiro |
| Executive Producer (CF Mex) | Mauricio Francini |
| Executive Producer (CF USA) | John Barreiro |
| Editing Company | Central Films |
| Editor | Jorge Hernandez |
| Post Production | Central Films |
| Colorist | Derek Hansen MPC |
| Post Producer | Leonel Perez |
| Music | Prado Sur Audio |
| Music Producer | Rodrigo Barbera |
| Composer | Rodrigo Barbera |
| Audio Post | Bravo Audio |
| Mixer | Bernardo Bravo |
| Audio Post Producer | Bernardo Bravo |
| Actor / Celebrity | Sylvester Stallone |
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