GEOlino - "Meltdown. The First Board Game that Melts"

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Germany

13195

Title	Meltdown. The First Board Game that Melts
Agency	Accenture Song (formerly Kolle Rebbe)
Campaign	Meltdown
Advertiser	Gruner + Jahr AG & Co
Brand	GEOlino
Posted	May 2013
Product	MELTDOWN
Business Sector	Newspapers, Magazines, Books
Story	GEOlino, the German science magazine for children, wanted its young readers to experience the effects of global warming. Not with dry-as-dust theory, but in a completely child-oriented way. That's why we've developed MELTDOWN - the first board game that melts. The aim of the game is to take a polar bear family from the permanent ice floes to safety on the mainland. It's a race against time, as the way leads across real, slowly melting ice floes, which children can make themselves with the accompanying mould, a bit of water and a freezer compartment. The chunks of ice are arranged on a blue polar sea sponge to form a small Arctic. The sponge is used as the game board and absorbs the melted ice at the same time. Now you can start saving polar bears. MELTDOWN makes children experience the effects of global warming in a playful way. Without any wagging finger - just one hand to roll the dice.
Media Type	Branded Content
Length	86 seconds
Producer	Sascha Hanke
Creative Director	Rolf Leger
Creative Director	Thomas Knüwer
Copywriter	Oliver Ramm