Title | A Friendly Race |
Agency | Havas Sydney |
Campaign | A Friendly Race |
Advertiser | Chandon |
Brand | Chandon |
Date of First Broadcast/Publication | 2016 / 3 |
Business Sector | Wines, Champagnes |
Tagline | #EnjoyTheSpark |
Philosophy | This content campaign for Chandon and McLaren-Honda sees two world champion drivers, British F1 legend Jenson Button and Spanish racing star Fernando Alonso, race each other against the beautiful backdrop of the Domaine Chandon winery. It’s a F1 race like no other… two sophisticated, debonair individuals who usually race on the world's greatest circuits are let loose on a superbly beautiful, world class winery where there are no rules but one - the finish line. The content campaign is being delivered online, socially and on phones. |
Media Type | Digital |
Length | |
Market | Australia |
Production Company | Photoplay Films |
Director | Scott Otto Anderson |
Group COO | James Wright |
Creative Director | Chris Johnson |
Art Director | Stuart Alexander |
Executive Producer | Oliver Lawrance |
Producer | Emma Thompson |
Head of Broadcast | Monique Pardavi |
Director of Photography (DOP) | Benjamin Shirley |
Music | Song Zu |
Post Production | FSM VFX |
Editor | Adam Wills |
Actor / Celebrity | Jenson Button |
Actor / Celebrity | Fernando Alonso |