The Times Of India - "A Day In The Life Of Chennai"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

51318

Brand: The Times Of India
Country: India

Advertiser: Bennett Coleman & Co. Ltd.

Title	A Day In The Life Of Chennai
Agency	Wunderman Thompson South Asia
Campaign	A Day In The Life Of Chennai
Advertiser	Bennett Coleman & Co. Ltd.
Brand	The Times Of India
Posted	June 2009
Product	Chennai Launch
Business Sector	Newspapers, Magazines, Books
Story	The Times of India and JWT Mumbai presents a short satire on the life of a giant cardboard cutout character, through the course of one day in the life of Chennai. A roller coaster of a journey through the ups and downs of cinema and politics, the two sides of almost every actor in the Cinema Cutout Capital of the world.
Problem	Naaka Mukka, meaning Mother Tongue, Father Nose, is a phrase used in a folk Tamil song capturing the duality of life. It became the basis of the music video launched on 22 August to celebrate the 369th anniversary of the city of Chennai. The video is a visual metaphor for the rise and fall of stars on the screen and beyond it, while highlighting the dirty party hopping track that most actor / politicians employ every day.
Media Type	Television
Length	125 seconds
Soundtrack	Naaka Mukka
Production Company	Good Morning Films
Copywriter	Senthil Kumar
Executive Creative Director	Senthil Kumar
Agency Producer	Mark Manuel
Art Director	Karthik Sekhar
Director	Shashanka (Bob) Chaturvedi
Editor	Shashanka (Bob) Chaturvedi
Music	Vijay Anthony
Folk Artist	Madurai Chinna Ponnu
Account Supervisor	Vijay Menon
Advertiser's Supervisor	Rahul Kansal
Advertiser's Supervisor	Priya Gupta
Producer	Vikram Kalra
Post Production	Prime Focus
Director of Photography (DOP)	Jason West
Line Producer	Rajkumar Khanduri
Line Producer	Ramel George