Sofie Holmstrom
Project Manager at Acne
Paris, France
TitleSculpture Ambient
Agency
Campaign Sculpture Ambient
Advertiser Rimmel
Brand Rimmel
PostedFebruary 2009
Product Quick Dry Nail Varnish
Business Sector Manicure, Nail Polish
Story
Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the product’s quick drying benefit.


The campaign also included actual size models situated around point of sale counters in stores.
Problem To promote Rimmel’s Quick Dry nail polish our aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets.
Media Type Outdoor/Out of Home
Market United Kingdom
Executive Creative Director
Art Director
Copywriter
Art Director
Copywriter
Agency Producer

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