Title | Sculpture Ambient |
Agency | J. Walter Thompson London |
Campaign | Sculpture Ambient |
Advertiser | Rimmel |
Brand | Rimmel |
Posted | February 2009 |
Product | Quick Dry Nail Varnish |
Business Sector | Manicure, Nail Polish |
Story | Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the products quick drying benefit. The campaign also included actual size models situated around point of sale counters in stores. |
Problem | To promote Rimmels Quick Dry nail polish our aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. |
Media Type | Outdoor/Out of Home |
Market | United Kingdom |
Executive Creative Director | Russell Ramsey |
Art Director | Darren Keff |
Copywriter | Darren Keff |
Art Director | Phillip Meyler |
Copywriter | Phillip Meyler |
Agency Producer | Sofie Holmstrom |