| Title | What If |
| Agency | MacLAREN McCANN |
| Campaign | What If |
| Advertiser | General Motors Corp. |
| Brand | General Motors |
| Posted | April 2003 |
| Business Sector | Automotive |
| Media Type | Television |
| Length | |
| Market | Canada |
| Executive Creative Director | Marta Cutler |
| Executive Creative Director | Dave Kelso |
| Creative Director | Andy Manson |
| Advertising Manager | Brian Bussiere |
| Art Director | Blaine Kennedy |
| Copywriter | Andy Manson |
| Producer | Franca Piacente |
| Producer | Joan Bell |
| Director | Steve Chase |
| Editor | Bruce Copeman |
| Editing Company | AXYZ |
| Recording Studio | D.A.V.E. Audio |
| Sound Design Company | Klaus Badelt |
| Cinematography | Barry Peterson |
| Production Company | AXYZ |
| Special Effects / VFX | AXYZ |
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