Tim Garbutt
Producer at 20:20
London, United Kingdom
TitleRonaldinho
Agency
Campaign Ronaldinho
Advertiser Electronic Arts Inc.
Brand EA Sports
PostedJune 2005
Product FIFA Street Football
Business Sector Toys & Games
Story We created an online film to launch the new FIFA Street football game from Electronic Arts. The game features Ronaldinho, the World Player of the Year. But imagine if Ronaldinho came to life on your computer. An email link to a viral film shows what seems to be a normal QuickTime movie playing, where Ronaldinho is shown performing ball skills in a film clip. But – Ronaldinho then steps out of the movie screen and kicks the ball around icons on your computer desktop – even knocking over your computer's recycle bin. The page contains links to the EA website and to a bespoke microsite promoting 'FIFA Street'. Goooooaaal!!!!!!!
Media Type Digital
Market United Kingdom
More Information www.fifastreetmovie.com/uk/
Creative Director
Art Director
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