Title | Film. It's what Jews do best. |
Agency | DDB Canada |
Campaign | Film. It’s what Jews do best. |
Advertiser | Toronto Jewish Film Festival |
Brand | Toronto Jewish Film Festival |
Date of First Broadcast/Publication | 2013 / 4 |
Business Sector | Trade Shows, Events & Festivals |
Story | The Toronto Jewish Film Festival (TJFF) needed to broaden its reach and increase ticket sales. Our challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. Our goal was to establish the TJFF as a festival with broad appeal, featuring the finest in film. To accomplish this, we playfully reminded people that the Jewish community has a long-standing reputation for making great film. And that’s precisely what the TJFF is all about. Great Film. |
Media Type | Case Study |
Length | |
Colour | Alter Ego |
Executive Creative Director | Denise Rossetto |
Executive Creative Director | Todd Mackie |
Creative Director | David Ross |
Creative Director | David Horovitch |
Creative Director | Paul Wallace |
Copywriter | David Ross |
Copywriter | David Horovitch |
Art Director | Jake Bundock |
Art Director | Paul Wallace |
Agency Producer | Caroline Clarke |
Agency Producer | Andrew Schulze |
Account Team (SVP, Managing Director) | Melanie Johnston |
Account Team (Senior Account Executive) | Leigh Farlow |
Strategy | Parker Mason |
Strategy | Sandra Moretti |
Production Company | Suneeva |
Director | David McNally |
Executive Producer | Geoff Cornish |
DOP | Johnny Cliff |
Post Production | PosterBoy Edit |
Editor | Raj Ramnauth |
Executive Producer | Michelle Rich |
Online | AXYZ |
Online Producer | Karen Huybers |
Online Artist | Brodie McNiell |
Colourist | Tricia Hagoriles |
Audio House | Keen Music |
Casting Director | Mann Casting |