| Title | The Hitchhiker |
| Agency | Leo Burnett Germany |
| Campaign | The Hitchhiker |
| Advertiser | Optician Berhard |
| Brand | Berhard |
| Posted | December 1999 |
| Product | Glasses, Contact lenses |
| Business Sector | Opticians |
| Story | A hitchhiker stands at the side of the autobahn holding a cardboard sign announcing his destination. The text on the sign is out of focus. Same problem with a second hitchhiker standing some yards further down the road. Then, just before the autobahn a third hitchhiker holds a clearly visible sign announcing Bernhard Opticians and its address. |
| Media Type | Others |
| Market | Germany |
| Creative Director | Christoph Barth |
| Copywriter | Victor Rodriguez |
| Art Director | Alexandra Schneider |
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