| Title | My Dad, My Hero |
| Agency | Saatchi & Saatchi Duke |
| Campaign | Always a Better Way |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Date of First Broadcast/Publication | 2013 / 2 |
| Business Sector | Cars |
| Tagline | Always a Better Way |
| Story | The TV spot illustrates the car’s benefits, building the image of the father as the hero. As a true superhero, the father can manage family luggage and oversized toys (7 seats and spacious boot), as a cowboy, he can fill the gas tank in a flash (low fuel consumption), like a knight, he accompanies and protects his children (7 airbags) and at night, like an astronaut, he can navigate his vessel among the stars (panoramic roof and on-board technology). |
| Media Type | Television |
| Length | |
| Market | Finland, France, Germany, Norway, Spain |
| Account Manager | Stephane Rydlewski |
| Account Manager | Dario Giustini |
| Account Manager | Luca Neyroz |
| Advertising Manager | Gilles Quetel |
| Advertising Manager | Henry de Cumont |
| Executive Creative Director | Anne Cécile Tauleigne |
| Creative Director | Jason Romeyko |
| Art Director | Vincent Berard |
| Copywriter | Rafael Genu |
| Director | Simon Willows |
| Production Company | NOSE PH |
| Producer | Benjamin Besnainou |
More Work
SEE ALLParis vous aime émerveille
- BRAND:
- Paris Aéroport
- AGENCY:
- agence W
Paris vous aime avec style
- BRAND:
- Paris Aéroport
- AGENCY:
- agence W
Paris vous aime au soleil
- BRAND:
- Paris Aéroport
- AGENCY:
- agence W
Walk : Anonymous
- BRAND:
- Aéroports de Paris
- AGENCY:
- agence W
Walk: It
- BRAND:
- Aéroports de Paris
- AGENCY:
- agence W
Walk : Duty Free By Night
- BRAND:
- Aéroports de Paris
- AGENCY:
- agence W