Title | Residue |
Agency | BBH New York |
Campaign | Residue |
Advertiser | Unilever |
Brand | Axe |
Posted | May 2005 |
Business Sector | Deodorants |
Story | Beautiful women all over the world are finding themselves attracted to inanimate metal objects. Why? Because these random objects happened to be crafted from recycled metals--more specifically, metals recycled from discarded cans of new longer lasting Axe Deodorant Bodyspray. |
Media Type | Television & Cinema |
Length | |
Market | United States |
Production Company | Biscuit Filmworks LA |
Director | Noam Murro |
Art Director | Amee Shah |
Copywriter | Matt Ian |
Copywriter | Brian Friedrich |
Creative Director | William Gelner |
Agency Producer | Stacey Higgins |
Executive Creative Director | Kevin Roddy |
Director of Photography | Stephen Keith Roach |
Music | Leap Music |
Editor | Avi Oron |
Executive Agency Producer | Bruce Wellington |