Acne Stockholm, Sweden Production Company

Acne Creative Work

Title "Transaction Declined"
Production Company Acne
Campaign Think Further
Advertiser Skandia
Brand Skandia
Date of First Broadcast/Publication 4/2014
Business Sector Banking & Financial Services, Investments, Stock Brokers
LanguageEnglish
Story

In this story we travel over time and space, encountering different people who all have one thing in common—they’re not in complete control of their private economy. There’s the pre-historic couple throwing envious looks at the neighbors. We have a young Tokyan executive, a Caribbean lawyer and a college professor from somewhere in Scandinavia, all facing the consequences of a busy life combined with a meager interest in money matters. Just like so many of us. Most of us recognize the unsettling feeling after a shopping bonanza too well. And we too ask: “where does it go?” when we look at the account balance. Just like the two young men in the film, casually feeding their hard earned money into a black hole. We’d like to show that we’re not unique in this matter. It’s human nature and the basis for Skandia’s Smartbank Services and Mobile Banking—easy ways to see exactly how you spend and to stay on top of your economy. 

Tagline Think Further
Media Type Television
Length60 seconds
Market Sweden
Creative / Art Direction Mr. Tommy Carlsson
Copywriter Mr. Christian Karlsson
Director Mr. Tomas Skoging
Director of Photography Mr. Christian Haag
Producer Mr. Morgan Röhl
Account Executive Ms. Mia Kleist
Account Executive Mr. Jesper
Strategic Planner Mr. Robert Dysell
Account Manager Ms. Sofia Orrheim