| Title | Measure |
| Agency | BBDO New York |
| Campaign | Imagination at Work |
| Advertiser | General Electric Company |
| Brand | GE |
| Date of First Broadcast/Publication | 2012 / 2 |
| Product | GE Works |
| Business Sector | IT & Electrical Components |
| Tagline | imagination at work |
| Media Type | Television |
| Market | United States |
| Music Company / Composer | Human |
| Special Effects / VFX | The Mill New York |
| Chief Creative Officer | David Lubars |
| Art Director | Eric Cosper |
| Art Director | Eric Cosper |
| Senior Creative Director | Michael Aimette |
| Creative Director | Tim Roan |
| Copywriter | Tim Roan |
| Creative Director | Kevin Jordan |
| Art Director | Kevin Jordan |
| Agency Producer | George Sholley |
| Production Company | SKUNK |
| Director | John Hillcoat |
| Editing Company | Rock Paper Scissors |