| Story | The world is full of hoops to jump through (unnecessarily complicated steps in needlessly bureaucratic processes). In this spot, we wanted to visualize them – imaging a world that looks as bureaucratic as ours feels.In Jumping Through Hoops, we watch a protagonist hop, slog, and stumble their way through a life that is riddled with hoops. Frustrated with this world, he discovers Tangerine, a bank dedicated to simplifying one of the most complicated & pervasive facets of your life (your finances) – and is inspired to navigate hoops a little differently. |