| Title | What's That? (45 sec) |
| Agency | MullenLowe UK |
| Campaign | What’s That? |
| Advertiser | Organix |
| Brand | Organix |
| Date of First Broadcast/Publication | 2012 / 4 |
| Product | Mighty Meals |
| Business Sector | Baby Food |
| Tagline | A love of real food begins whith Organix Mighty Meals |
| Story | This is DLKW Lowe’s first TV ad for the new Organix Mighty Meals range. The ad promotes Organix as a brand that inspires a lifelong love of good food. We follow an inquisitive young boy constantly asking ‘what’s that?’ about everything and anything until his mother places a bowl of Organix Mighty Meals in front of him – and he immediately knows what and how good it is. This is supported by the new endline: “A love of good food begins with Organix Mighty Meals.” |
| Media Type | Television |
| Audio Post Production | 750mph |
| Post Production | Prime Focus |
| Agency Producer | Lucy Jay |
| Agency Producer | Nick Peers |
| Director | Henry Mason |
| Production Company | Independant |
| Account Planner | Barbara Levy |
| Account Planner | Niki McCartney |
| Creative Team | Andy Mcananey |
| Creative Team | Christian Sewell |