| Title | We Rise |
| Title (original language) | Anthem |
| Brief | Children are the most oppressed group of people in the world; millions are engaged in child labour, serving as child soldiers, or married off as child brides. But Right to Play empowers them to overcome these injustices. We created The Child Uprising to illustrate the enormous impact of their work. |
| Agency | BBDO Canada |
| Campaign | Right To Rise |
| Advertiser | Right to Play |
| Brand | Right to Play |
| Posted | December 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Every day, millions of children face dangerous and difficult challenges that rob them of their dignity and hope. Children are one of the most vulnerable populations and each day millions are oppressed by violence, child labor, early marriage, illiteracy and inequality. To help protect and give these children a voice, Right To Play has launched 'We Rise,' a powerful new global fundraising campaign to generate awareness and funds for international programs that honour these children, and give them hope through play-based learning, amplifying a conversation around the organization’s innovative and impactful approach to addressing the crisis of opportunity for children. |
| Media Type | Television & Cinema |
| Length | |
| Colour & VFX | Alter Ego |
| Production Company | Pirate Toronto |
| Broadcast Producer | Dena Thompson |
| Chief Creative Officer | Denise Rossetto |
| Director | Mark Zibert |
| Chief Creative Officer | Todd Mackie |
| Copywriter | Domenique Raso |
| VP, Group Account Director | Rebecca Flaman |
| Art Director | Anand Iyer |
| Designer | Mike Nugent |
| Account Director | Jaya Rizzi |
| Editor | Marka Rankovic |
| VP, Brand Planner | Tom Kenny |
| Editor | David James Findlay |
| Account Supervisor | Sagi Mamalider |
| Production Company | Skin & Bones |
| Music & Sound Design | Pirate Group Toronto |
| Editorial | The Assembly |
| Director | Eric Kaskens |
| Executive Producer | Liane Thomas |
| Production Company | Moonlighting Films |
| Editorial Company Executive Producer | Cheyenne Bloomfield |
| Editorial Producer | Tanja Harney |
| Assistant Editor | Warren Goodwin |
| Assistant Editor | Tyler Evans |
| Music Composer | Chris Tait |
| Music Composer | Mark Rajakovic |
| Executive Producer Color | Hilda Pereira |
| Color Producer | Bobbi Dedman |
| Colorist | Eric Whipp |
| Lead VFX | Andres Kirejew |
| VFX Artist | Eric Perrella |
| VFX Artist | Darren Achim |
| VFX Artist | Alexa Salsberg |
| Roto Artist | Steve McGregor |
| Roto Artist | Hali Gale |
| Roto Artist | Andrew Tavares |