| Title | The Micropedia of Microaggressions (120s) |
| Brief | The Micropedia is the world’s first encyclopedia of microaggressions. It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Modelled after other crowd-sourced wikis, entries are collected via user submissions. The entries span nine categories including 2SLGBTQ+, Age, Class-Based, Disability, Ethnicity, Gender, Race, Religion, and Indigenous. Each definition breaks down the harmful impact of the microaggression while resources and real-world examples from news, media, and pop culture help folks truly comprehend the depth of the issue. By raising self-awareness of these everyday interactions, The Micropedia will help create safer workplaces, schools, social settings and have lasting societal impact. |
| Agency | Zulu Alpha Kilo |
| Campaign | The Micropedia of Microaggressions |
| Advertiser | Black Business and Professional Association, et al. |
| Brand | Black Business and Professional Association, et al. |
| Posted | November 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. Microaggressions are everyday, seemingly harmless comments and actions that have a significant impact on peoples’ physical and mental health. To help raise self-awareness around this issue, Canada’s largest Diversity, Equity and Inclusion organizations joined together to launch an online tool seeking to create real behaviour change. |
| Media Type | Digital |
| Audio | Pirate Toronto |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Stephanie Yung |
| Executive Creative Director | Christina Yu |
| Art Director | Andrea Por |
| Copywriter | Christina Roche |
| Designer | Zoe Kim |
| Design Director | Jeff Watkins |
| UI / UX Designer | Damian Simev |
| Account Management Team | Rob Feightner |
| Account Management Team | Karla Ramirez |
| Account Management Team | Micheal Braithwaite |
| Planning Team | Spencer MacEachern |
| Planning Team | Adrian Ver |
| Planning Team | Patrick Henderson |
| Planning Team | Sean Bell |
| Web Producer | Kenneth Haz |
| Audio Producer | Rebecca Adams |
| Production Director | Ola Stodulska |
| Studio Director | James Graham |
| Developer | Jake Edwards |
| Developer | Kyle Collins |
| Developer | Ariana Emond |
| Production Artist | Pavel Petriycki |
| Production Artist | Mila Lukezich |
| Production Artist | Cecilia Bernasch |
| Production Company | Zulubot |
| Director | Barbara Shearer |
| Producer | Lauren Schell |
| Producer | Mitch Cappe |
| Producer | Adam Palmer |
| Producer | Jackie Pal |
| Executive Producer | Tom Evans |
| Director of Photography (DOP) | Greg Bennett |
| Editing Company | Zulubot |
| Editor | Jessie Posthumus |
| Editor | Felipe Chaparro |
| Animation | Ashlee Mitchell |
| Post-production Producer | Sarah Dayus |
| Post-production Producer | Mariya Guzova |
| Online Artist | Felipe Chaparro |
| Motion Graphics | Mike Sevigny |
| Special Effects / VFX | Jay Baker |
| Colorist | Felipe Chaparro |
| Executive Audio Producer | Maggie Blouin Pearl |
| Audio Engineer | Ian Boddy |
| Audio Social | Noah Mroueh |