RIBENA: You Can’t Get Any More Ribenary

NOMINT’s Christos & Yannis, direct the surreal TV ad for JWT and RIBENA.

Check out the film HERE

Owls who shoot lasers from their eyes, giant and tiny robins balancing on blackcurrants, sunglasses-wearing rabbits with moustaches and a girl riding a small hedgehog riding a larger hedgehog. Welcome to the wonderful new world of Ribena!

Christos & Yannis worked closely with JWT London to target the beloved UK beverage to young adults. The TV ad is JWT’s first work for Ribena since being appointed the brand’s strategic partner in February 2015. The spot, which will run on TV and video-on-demand, is part of the brand's £6 million marketing campaign and will be backed by social media and outdoor executions.
JWT creative director John Cherry says “We’ve attempted to create an intense, playful and visually striking campaign bringing to life the almost impossible-to-describe taste of Ribena.”

Check out more of Christos & Yannis surreal work HERE

ZOOBY DOO, ZOOBY DOO, ZOOBY DOO.......