th2ng's Scott and Jon picked up a handful of trophies last week at the Lynx Festival of Creativity in Dubai for their naval-themed film to advertise Sony's 'Xperia Aquatech Store'. The film begins on the shores of a beach in Dubai and then takes us underwater - by using apt Sony diving gear - to an underwater structure we realise is the first underwater store on earth. Several lucky divers happily explore the space and begin to take selfie's with the awaiting new Xperia phones.
The film picked up Gold in the PR category, two Silvers in the Promo & Activation category and Outdoor category and two bronzes in the Design category. The film has now been accepted into a string of other festival awards shows - with particular focus on the Cannes Lions in June.
To watch the full two minute film, follow this
link to see it through Scott & Jon's th2ng reel. To read more about the underwater store, please follow this
link and to see a full list of this years winners, please click
here.
Congratulations to you both - and very best of luck for the upcoming festival appearances!