Maxime Bruneel's promo for Mennen Ft.UZ is live!

Maxime Bruneel worked closely with agency Les Gaulois on this piece of all in-camera LED magic.

The goal was to make a music promo that would build interest leading up to the release of their official 30” spot for Mennen, which is due to air late March. Featuring music by renowned French music producer UZ with the choreography lead by dancer Marvin Gofin (who is currently working with Rihanna on her latest video, shot at Chateau Versailles)

Shot in a warehouse outside Bucharest, Bruneel worked closely with production designers to create a space that at first glance resembles an homage to Tron but is in fact entirely real.

The LED suits were designed to show off various muscles groups on the body and how they move and Gofin and Bruneel worked together on the dance sequences resulting in a slick, high-energy music video for the brand.