Social Media & Mobility:

Brand Servants or Brand Masters?
Are brands slaves to the new consumer-led media? What are the things that brands must do to be effective in a world dominated by social media and mobility? What does this mean for how companies and brands structure their communications?
Join a distinguished group of experts in a discussion about how social media and mobility are defining and determining corporate and brand success.
When:
Thursday 8 October, 3:30 - 5:30 pm (doors open at 3:15 pm)
Where:
The Cooper Union Auditorium
41 Cooper Square, New York
Who should attend:
Marketers, Advertisers, Agencies, Consultants
Entrance: $95
Please contact us
to register for the event:
Mike Werch
+1 201 792 3007
www.adforum.com

Debaters:
Emily Nagle Green, President & CEO, Yankee Group.
In her long and varied career in technology as an engineer, marketer, and researcher - and through her published work and speaking engagements - Emily Green has become widely respected as a thought leader on the impact of connectivity on networks, enterprises and consumers. Yankee Group, a storied technology research firm, has guided a global clientele through profound connectivity change, including the identification of trends in mobility around the world. Emily holds a B.S.L from Georgetown University and an M.S.E. from the University of Pennsylvania. She serves as the vice chair of the Massachusetts Innovation & Technology Exchange, the largest internet advocacy council in the U.S. ANYWHERE, her book on the business impact of global connectivity, will be released in 2010 by McGraw-Hill.
Jerry Johnson, Director of Strategic Planning, Brodeur Partners
Jerry, a twenty-year veteran of corporate and brand communications, is a leader in developing communications strategies based on insights into a client's brand, customer base and competitive environments. He is a frequent speaker on social media trends and brand implementation. Current clients include Research in Motion (Blackberry), the American Cancer Society, Corning, the Biotechnology Industries Organization, and Vertex Pharmaceuticals. Jerry was a founding member of the public affairs firm Powell Tate where he managed much of the agency's international portfolio including work for Delta Air Lines, Nissan, Matsushita, Major League Baseball and the PGA Tour.
Nicco Mele, Harvard Fellow, co-Founder & Partner, EchoDitto
Nicco Mele is considered a pioneer in the social media and Web 2.0 field. He was the Internet Operations Director of Gov. Dean's presidential primary campaign in 2003. Mele is a co-founder of GeniusRocket.com, a crowd sourced creative ad agency, and a co-founder of ProxyDemocracy.com, an online resource for proxy voting and shareholder resolutions. In 2003, Mele was named one of America's "best and brightest" by Esquire magazine. Mele teaches at the Harvard Kennedy School of Government. EchoDitto is a strategic online communications team dedicated to building vibrant communities online and empowering people through the creative use of emerging technologies.
Wenda Harris Millard, President, MediaLink
Wenda Harris Millard is recognized for her pivotal role in introducing marketers to the power of the digital world. Prior to joining Media Link, Wenda was Co-CEO and President, Media for Martha Stewart Living Omnimedia. She was the driving force behind creating cross-platform programs for marketers in TV,digital, magazines and radio. Before MSLO, she was Chief Sales Officer at Yahoo! and was Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet. Wenda was also a founding member of the executive team of DoubleClick. where she was an EVP. Prior to that she was President and Group Publisher of SRDS, SVP and Publisher of FAMILY CIRCLE.
Joe Trippi, Principal, Joe Trippi & Associates
From presidential politics to advising Fortune 500 corporations, international leaders and the world's largest non-profits, Joe Trippi has become one of the most widely recognized and influential strategists in the world. Heralded as the man who "reinvented campaigning," Trippi pioneered the use of technology in political campaigns and has been profiled in The New York Times, the New Republic, Fast Company, The Atlantic, and The Washington Post. He appears frequently on national news networks and served as an on-air analyst for CBS News and MSNBC. Trippi is the author of "The Revolution Will Not Be Televised: Democracy, the Internet and the Overthrow of Everything," and was a Harvard University fellow.

Moderator:
Andrea Coville, CEO, Brodeur Partners
Andy Coville's client work focuses on helping companies and associations leverage branding, social media and paid media to create global movements that inspire behavioral change. She has been CEO of Brodeur Partners since 1999, serving as senior lead on client's such as the American Cancer Society, Vertex Pharmaceuticals and the Alliance for Global Good. She also serves as brand counsel for BIO, the Biotechnology Industry Association. Andy holds a degree in journalism from the University of New Hampshire.