Title | Soccer Dad |
Agency | North Castle Partners Advertising |
Campaign | Soccer Dad |
Advertiser | People's Bank |
Brand | People's Bank |
Posted | July 2000 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | It's Possible. At People's. |
Story | Build awareness and trial of People's by positioning them as Connecticut's objective provider of investment and insurance products. |
Philosophy | People's objectivity is demonstrated by contrasting it with an example of a complete lack of objectivity. This takes the form of an overly-exuberant father who is watching his son's pee-wee soccer game. The spot also leverages the wide range of instantly-recognizable investment and insurance brands offered by People's, further demonstrating their impartial approach in meeting customer financial needs. |
Media Type | Television |
Length | |
Copywriter | Doug Tenaglia |
Art Director | Ed McCabe |
Agency Producer | Marcy Hallerman |
Director | Blair Hayes |
Music | Russo Grantham |
Production Company | The Hayes Office |
Creative Director | Jonathan Iafeliece |