| Title | Smoking Kids |
| Agency | AMV BBDO |
| Campaign | Tobacco Control - Department of Health |
| Advertiser | Department of Health |
| Brand | Department of Health |
| Posted | May 2004 |
| Product | Anti-Smoking Message |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Protect Children. Don't make them breathe cigarette smoke. |
| Result | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effectiveness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| More Information | www.giveupsmoking.co.uk |
| Account Planner | Jane Dorsett |
| Account Planner | Annabelle Watson |
| Account Planner | Clare Hutchinson |
| Advertising Manager | Nick Adkin |
| Director | Malcolm Venville |
| Production Company | Therapy Films |
| Lighting Director / Lighting | Adrian Wilde |
| Copywriter | Richard Foster |
| Art Director | John Horton |
| Agency Producer | Ruth Hannett |
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