| Title | Powerball |
| Agency | Roose & Partners |
| Campaign | Powerball |
| Advertiser | Reckitt Benckiser |
| Brand | Finish Powerball |
| Posted | March 2000 |
| Product | Dishwasher Products |
| Business Sector | Household Products & Maintenance |
| Tagline | Our Ultimate Finish |
| Story | FINISH: COOL, CLINICAL AND TOTALLY IN CONTROL In the low interest area of dishwasher detergent, and despite fierce competition from P&G, Finish remains the undisputed market leader. Based on the insight that consumers were not motivated by soft, emotional values, Roose developed an advertising style that was consistently cool, clinical and efficient. The TV launch of successive innovations - Double Action tablets and the Powerball system, coupled with this distinctive brand imagery, has put clear blue water between Finish and its rivals. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Nick Fordham |
| Associate Creative Director | Danny Lloyd |
| Copywriter | Kate Ward |
| Art Director | Andy Wyton |
| Agency Producer | Jessica Ferguson |
| Director | Julian Gibbs |
| Production Company | SVC |
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