| Title | Real Fruit Winder - Orange |
| Agency | Leo Burnett |
| Campaign | Kellogg's Real Fruit Winder |
| Advertiser | Kellogg's |
| Brand | Kellogg's |
| Posted | November 2002 |
| Product | Real Fruit Winder |
| Business Sector | Breakfast Cereals |
| Philosophy | Unwinding the Effects of an Integrated Campaign The Kellogg’s Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience – that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms. The paper also describes how an integrated approach can further enhance a brand’s value, in this case pushing sales up to £21.5m in the first year. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | John Jessup |
| Creative Director | Rob Gill |
| Art Director | John Jessup |
| Art Director | Steve Williams |
| Copywriter | Rob Gill |
| Copywriter | Steve Williams |
| Director | Geoffrey de Crecy |
| Advertising Manager | E.H.L. Christie |
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