Title | Truck |
Agency | North Castle Partners Advertising |
Campaign | Survive the Day - Pemmican |
Advertiser | GoodMark Foods |
Brand | Pemmican |
Posted | April 2000 |
Product | Beef Jerky |
Business Sector | Food |
Tagline | Pack Your Pemmican and You'll Survive the Day |
Philosophy | To build awarness and trial of Pemmican by making it the jerky brand of choice and a relevant snack for everyday occasions. |
Media Type | Television |
Length | |
Market | United States |
Production Company | Partizan New York |
Copywriter | Stephen Mark |
Art Director | Steven Garbett |
Agency Producer | Jack Blandford |
Director | Doug Nichol |
Music | Russo Grantham |