Cystic Fibrosis Ireland - "Fight To Breathe"

Pull The Trigger

Pull The Trigger Dublin, Ireland

3289

This ad is part of the ACT Responsible Collection

Brand: Cystic Fibrosis Ireland
Country: Ireland

Advertiser: Cystic Fibrosis Ireland

Title	Fight To Breathe
Brief	"Fight to Breathe" is a 60-second cinema feature advertisement that graphically illustrates how life for a person with cystic fibrosis is exactly that ̶ a constant fight to breathe ̶ and invites audiences to experience that fight for themselves. It features Edelle Collins, from Castleknock, who has cystic fibrosis. The campaign ran in 73 cinemas nationwide for six weeks from October 20th 2017.As part of the campaign, cinema-goers had the opportunity to support the work of Cystic Fibrosis Ireland by texting "Fight CF" to 50300 to donate €4* to Cystic Fibrosis Ireland or by donating online at www.cfireland.ieThe campaign is the creation of Conor Hamill and Laura Cahill from ad agency Rothco, winners of the Irish Film Young Lions competition, whose prize was to see their creative concept for Cystic Fibrosis Ireland go from script to screen. The duo also represented Ireland at the Cannes Lions International Festival of Creativity. "Fight to Breathe" is the culmination of an exciting partnership between the Institute of Advertising Practitioners in Ireland, RTÉ, Wide Eye Media, Rothco and the Pull the Trigger production company.
Agency	Pull The Trigger
Campaign	Fight To Breathe
Advertiser	Cystic Fibrosis Ireland
Brand	Cystic Fibrosis Ireland
Posted	February 2019
Business Sector	Disease Awareness, Support Groups & Associations
Story	Cystic Fibrosis is a genetically inherited disease that primarily affects the lungs and the digestive system. In Ireland there is the highest incidence of Cystic Fibrosis in the world. Roughly 1 in 19 Irish people are said to 'carry' one copy of the altered gene that causes Cystic Fibrosis.CF Ireland (CFI) is a voluntary organisation that was set up by parents in 1963 to improve the treatment and facilities for people with Cystic Fibrosis in Ireland
Media Type	Television & Cinema
Production Company	Pull The Trigger
Creative Director	Alan Kelly
Creative Team	Laura Cahill
Creative Team	Conor Hamill
Account Director	Susan Nelis
Director of Photography (DOP)	Richie Donnelly
Director	Hubert Montag
Production Company Producer	Max Brady
Post Production	Screen Scene
Post Production	Peter Greene
Post Production	Anne-Marie Downes
Telecine	Donal O
Animation/3D	Mike McCarthy