| Title | What's Happening Brother |
| Agency | Commonwealth//McCann |
| Campaign | 'What's Going On 50th' |
| Advertiser | Motown Museum |
| Brand | Motown Museum |
| Posted | November 2022 |
| Business Sector | Museums & Monuments |
| Story | 50 years ago, Marvin Gaye released one of most powerful and significant albums of all time: “What’s Going On.”These ads were created for the Motown Museum to commemorate this musical masterpiece that, unfortunately,is still as relevant in 2021 as it was in 1971. This campaign shows the shocking similarity of real-life events that happened 50 years apart. We used editorial stock photography that chronicled the actual events of their respective eras. |
| Media Type | |
| Chief Creative Officer | Gary Pascoe |
| Executive Creative Director | Bob Guisgand |
| Designer | James Adame |
| Creative Director | Mike Stocker |
| Creative Director | Robin Chrumka |
| Creative Director of Design | Jacob Rosenburg |
| Executive Producer | Steve Lyons |
| Art Production | Carol Upton |
| Account Management | Miya Petrovic |
| Creative Team | Miya Petrovic |
More Work
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- AGENCY:
- Commonwealth//McCann
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- AGENCY:
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- AGENCY:
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- AGENCY:
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- AGENCY:
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- AGENCY:
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- BRAND:
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- AGENCY:
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