| Title | RPM: Russ Per Minute |
| Agency | BBDO New York |
| Campaign | RPM: Russ Per Minute |
| Advertiser | Columbia Records |
| Brand | Columbia Records |
| Posted | November 2017 |
| Business Sector | Records, CDs, DVDs & Videos |
| Story | This is Russ. He was the fastest growing artist in 2017. How? First off, he released a ton of new music, 200 songs to be exact. Not only that, but he wrote a song to match your heartbeat at any given moment: whether you're running, sleeping, getting amped up for a party or winding down for the evening. To find the right fit, users held their phones to their chests for 20 seconds to determine the number of beats per minute. The app then suggested one of Russ’s original songs with the same beat. |
| Media Type | Digital |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Danilo Boer |
| Executive Creative Director | Marcos Kotlhar |
| Art Director | Pedro Sampaio |
| Copywriter | Kathryn Kvas |
| Agency Producer | Sho Matsuzaki |
| Editor | Alex Lubars |
| Animation | Bo-Yoon Kim |
| Frontend Developer | Nick Russo |
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