Pogo Automatic - "You're Good to Pogo: Pickleball "

Cutwater

Cutwater San Francisco, United States

1470

Brand: Pogo Automatic
Country: United States

Advertiser: Intuity Medical

Title	You're Good to Pogo: Pickleball
Agency	Cutwater
Campaign	You’re Good to Pogo
Advertiser	Intuity Medical
Brand	Pogo Automatic
Posted	August 2023
Business Sector	Medical Equipment
Story	Intuity Medical, Inc., a medical technology company with the mission to simplify diabetes management, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have collaborated together to launch an all-new brand platform and national campaign. The brand platform, “You’re Good to Pogo”, brings to life a better alternative for staying on top of your glucose levels, anywhere you choose. Many people can feel self-conscious about checking their blood sugar levels if there are others around, so they unnecessarily excuse themselves from the moment, just to test in the most uncomfortable places. Now, they can discreetly test on-the-go with the push of a button – thanks to Intuity Medical’s signature innovation, the POGO Automatic®.
Media Type	Television
Length	30 seconds
Agency	Cutwater
Founder	Chuck McBride
Chief Creative Officer	Chuck McBride
Principal	Christian Hughes
President	Christian Hughes
Art Director	Alexandra Ebright
Head of Media	Lizzy Ryan
Communication	Lizzy Ryan
Group Account Director	Matt Allen
Project Manager	Ana Elejalde
Production	Hungry Man
Director	Hank Perlman
Executive Producer	Caleb Dewart
Managing Partner	Caleb Dewart
Head of Production	Franchesca McDowell
Producer	Matt O Brian
Director of Photography (DOP)	Adam Beckman
Production Designer	Latisha Duarte
Editorial	Hungry Man
Editor	Mike Feldman
Post	Brickyard VFX
Special Effects / VFX	Brickyard VFX
Lead VFX	Sean McLean
Producer	Ellen Schmitt
Post	Royal Muster
Colorization	Royal Muster
Executive Producer	Thatcher Peterson
Colorist	Gregory Reese
Post	Lime Studios
Mix	Lime Studios
Mixer	Tom Paolantonio
Director of Creative Operations	Viktor Torbjörnsen
VP of Marketing	Dave Yamauchi
Senior Director	Praveen Chopra
Marketing Manager	Bridgett Marion
Director Customer Experience	Kim Panos
Copywriter	Mike Ennen
Scenic Designer	Patrick Nelson
Art Director	Emma Shepler
Executive Producer	Doug Stivers
Strategist	Uma Mantravadi
Director of Social Strategy	Justin Juul
Social Media Project Manager	Juliana Rios
Head of Social Media	Joseph Gudino
Media Strategist	Gavin Faucette
Account Director	Grace Fiset
Account Executive	Justin Koerner
Special Effects / VFX	Brody McLean