| Title | Stand Up To Cancer |
| Agency | Innocean Worldwide UK |
| Campaign | Stand up to Cancer |
| Advertiser | Hyundai Motor Group |
| Brand | Hyundai |
| Date of First Broadcast/Publication | 2018 / 10 |
| Business Sector | Automotive |
| Story | INNOCEAN UK created a one-off TV advert for Hyundai to celebrate its partnership with Stand Up To Cancer - the joint national fundraising campaign from Cancer Research UK and Channel 4. Hyundai did not feel that it was appropriate to use a standard product advertisement during Stand Up To Cancer’s live show, so they issued a simple yet challenging brief to create something that specifically showcased its partnership with Stand Up To Cancer and said ‘thank you’ to the people who had helped to raise funds. INNOCEAN UK responded with the idea of making a deliberately ‘cheap’ advert using people holding up placards which conveyed the message to all those that have helped the company to raise over £235,000 for the charity. The aim was to illustrate that the money to create the usual glossy ad could be far better spent elsewhere. Everything was stripped back, with agency and Hyundai team members all chipping in during pre-production, along with some street casting when it came to filming. Mixed media specialist Director Luke Roulstone even shot in Hi-8 film to further add to the aesthetic. Dominic Sweeney, Creative Director at INNOCEAN UK, said: “This was a great brief from Hyundai to work on. The passion and energy from all involved helped us land a message that has a true air of class about it.” |
| Media Type | Web Film |
| Length | |
| Account Manager | Tim Manners |
| Account Manager | Malvina Nicolaou |
| Production Company | Snapper Films |
| Creative Director | Dominic Sweeney |
| Agency Producer | Alex Taylor |
| Director | Luke Roulstone |
| Creative Team | Fenton Saward |
| Creative Team | Gaz Hunt-Sutherland |
| Creative Team | Adina Cioceanu |
| Editor | Anabel Gonzalez |
| Executive Producer | Helen Hadfield |
| Production Company Producer | Jessica Turner |
| Production Company Producer | Rosie Pike |
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