| Title | Mom |
| Agency | Ogilvy New York |
| Campaign | Mom |
| Advertiser | Unilever |
| Brand | Surf |
| Date of First Broadcast/Publication | 1996 / 11 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | A housewife, having done the laundry and hung it in the yard, relaxes in a lawn chair while in he background the family dog wreaks havoc on the clothesline. The picture starts to flow and spin as if inside a washing machine. Cut to a box of Surf detergent. “It’s a dirty job but somebody has got to do it.” |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| Director | Kinka Usher |
| Copywriter | Travis Ashby |
| Art Director | Chris Parker |
| Production Company | Smillie Films |
More Work
SEE ALLThere Since the First Halftime
- BRAND:
- Pepsi
- AGENCY:
- Project: WorldWide
Buddy Mignon
- BRAND:
- Taco Bell
- AGENCY:
- FCB Chicago
Birthday Breakfast
- BRAND:
- Denny's
- AGENCY:
- Goodby Silverstein & Partners
Warning
- BRAND:
- Denny's
- AGENCY:
- Goodby Silverstein & Partners
Chicken Across America
- BRAND:
- Denny's
- AGENCY:
- Goodby Silverstein & Partners
Daiquiri
- BRAND:
- KGB
- AGENCY:
- The Brooklyn Brothers