CALM - "The Last Photo"

adam&eveDDB

adam&eveDDB London, United Kingdom

Awards

3638

This ad is part of the ACT Responsible Collection

Brand: CALM
Country: United Kingdom

Advertiser: Campaign Against Living Miserably (CALM)

Title	The Last Photo
Agency	adam&eveDDB
Campaign	The Last Photo
Advertiser	Campaign Against Living Miserably (CALM)
Brand	CALM
Date of First Broadcast/Publication	2022 / 6
Business Sector	Charities, Foundations, Volunteers
Story	50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%.
Media Type	Digital
Length	90 seconds
Soundtrack	“Bring Me Sunshine” by Beth McCarthy
Sound	Wave Studios
Editing Company	Final Cut
Production Company	Rogue Films
Chief Creative Officer	Richard Brim
Executive Creative Director	Ant Nelson
Executive Creative Director	Mike Sutherland
Creative Team	Andy Clough
Creative Team	Richard McGrann
Head of Production	Ben Sharpe
Head of Production	Jack Bayley
Integrated Producer	Amy Simmons
Assistant Integrated Producer	Richard Bailey
Assistant Integrated Producer	Scarlett Rudd
Designer	Scott Silvey
Production Company	Cain&Abel
Director	Max Fisher
DP	Jim Joliffe
Executive Producer	Carmen De Witt
Assistant Producer	Jake Parker
Audio Engineer	Parve Thind
Audio Engineer	Jeff Smith
Sound Producer	Beth Tomblin
Editor	James Rosen
Colorization	Rascal
Colorist	James Bamford
Color Producer	Jai Mhach Durban
Post Production	James Ireland
Motion Graphics	Ed Christie
Music	Radford Music
Music Supervision	James Radford
Music Producer	Morgan Pochin
Music Producer	Ben Robbins
Music Publishing	Chester Music
Music Publishing	Campbell Connelly & Co