Title | Racing Marion |
Agency | Wieden + Kennedy |
Campaign | Racing Marion |
Advertiser | Nike |
Brand | Nike |
Posted | April 2000 |
Product | Cross Training |
Business Sector | Sportswear |
Story | A boy is reading a sport magazine. The sprinter MARION JONES is on the top. The boy sees the champion training herself in front of him. She proposes him to do a course. There is a course parody of the POINT BREAK movie. They cross flats, gardens, ... The film stops. If you want to know the end, you have to go and visit the internet website. Interactivity between television and internet. Marion Jones, the world's fastest woman, is challenged to a race. She accepts... |
Story (original language) | Garçon lit magazine de sport. La sprinteuse MARION JONES est en couverture. Il lève la tête et voit la championne devant lui en train de s'échauffer. La sportive lui propose de faire une course. Course poursuite avec parodie du film POINT BREAK. Ils traversent des appartements, des jardins, ... Le film est coupé. Pour connaître la fin du film, il faut aller sur le site Internet. |
Media Type | Television |
Length | |
Market | United States |
Creative Director | Bob Moore |
Associate Creative Director | C. McBride |
Copywriter | Dylan Lee |
Art Director | Andy Fackrell |
Agency Producer | Vic Palumbo |
Director | Johan Renck |
Actor / Celebrity | Marion Jones |
Production Company | HSI |
Creative Director | Hal Curtis |