Title | Rome / Ornella Muti |
Agency | McCann Worldgroup Germany |
Campaign | Eurocard Kampagne - EURO Kartensysteme |
Advertiser | EuroKartensysteme |
Brand | Eurocard MasterCard |
Posted | June 2000 |
Product | Credit Card |
Business Sector | Credit Cards |
Tagline | For all other things there's the EUROCARD |
Story | A group of tourists visiting the Piazza Navona in Rome. While the group marvels at the square's attractions, items are listed which were paid with an EUROCARD: the journey to Rome, a guide book, a new camera. Suddenly, Ornella Muti walks across the Piazza. The unexpected luck of two tourists recognising the star immediately is-just as most important things in life-priceless. |
Media Type | Television |
Length | |
Market | Germany |
Creative Director | Armin Dorbert |
Copywriter | Sabine Müller |
Art Director | Michael Ohnrich |
Agency Producer | Daniela Berther-Stromberg |
Director | Walter Kehr |
Actor / Celebrity | Ornela Muti |
Music | Parvisz Ali |
Production Company | Neue Sentimental Film |